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What's a portion of fruit?

Story location: Home / Blog / news /
23/Jul/2007

According to a local news story, adults in Coventry know more about healthy eating than adults in other cities.

Seventy-five per cent of parents in the city understand about the recommended five-a-day fruit and veg portions, compared to just 60 per cent in Manchester and Liverpool, and 67 per cent in London.

Only nine per cent of Coventry parents could not name anything that counts as one healthy portion.

I'm sure the ignorant 9% must shop in our local ASDA, where the cake and biscuit aisles are twice the length of the fruit and veg aisles. But seriously, how could a so-called 'grown up' not be able to name a piece of fruit? Have they not heard of an apple? a banana? an orange? It's a miracle we aren't in the middle of a scurvy or rickets crisis.

Recently I've been finding it ridiculously easy to eat 5 portions of fruit during the day. A glass of juice, a banana, a few pieced of dried fruit, and that's it. Whenever Julian Graves have their half price offers, I stock up with assorted packets of dried fruit. 2 dried figs, 3 dried apricots, 5 prunes: not the start of the 12 fruits of Christmas but each counts towards the 5 portions per day.



Bullshit Bingo

Story location: Home / Blog / work /
23/Jul/2007

I think we should be issued with Bullshit Bingo cards in work.

Within the first 5 minutes in work, I was confronted with an email informing me:

The key objectives were to raise the bar in the design of our marketing collateral

You'd be well on the way to a full house by lunchtime...